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Using Video to Increase Conversions

How to Create a Video Campaign that Sets Your Company Apart

1. Define Your Goals

Before you invest in a video advertising campaign, you should take the time to clearly define your goals and the metrics that you’ll use to know when you’ve achieved them. Are you looking to drive more traffic to your website, to increase brand-name recognition, or to drive sales for a particular product? Setting measurable goals is a vital step of a successful ad campaign.

2. Create a Tagline

In order to get the most out of your video advertisement, you need to create a short, catchy phrase that your viewers will come to associate with your company. Think of Nike’s “Just Do It” or American Express’ “Don’t Leave Home Without It.” Your tagline should be easy to remember and should encapsulate an important point about your business. If you can combine your tagline with music to create a memorable jingle, it will work even better.

3. Come Up with an Angle

Before you start filming, you should brainstorm different angles to use when informing your viewers about your products and services. It helps to start by analyzing your target audience. Will you be primarily addressing businesses, kids, older women, men in their twenties? What emotions do you want to evoke in your viewers?

4. Tell a Story

Now that you have a solid idea of what you want to accomplish, it’s time to tie everything together into a moving story. People respond well to stories, remembering the message long after the commercial is over. Your video campaign should use the narrative of the story to speak to your viewers’ interests, address their needs, and persuade them that your company’s products can solve their problems.

5. Hook Your Viewers

If you’re writing a book, the first sentence is the most important of all. If it hooks the reader’s interest, they’re going to be eager to find out what happens next. The same thing holds true with video advertisements – if the first few seconds capture the viewers’ attention, they’re much more likely to pay attention to the entire ad, helping you get your message across.

Harnessing the power of video for your advertising campaigns can leave a lasting impression on your audience while setting your company apart from your competitors. This is an exciting time to take advantage of the low-cost video advertising opportunities that are available online. If you would like a develop a video campaign for your website, call 08452 579 606 for a no-obligation consultation.